Satori x Brain in a Vat — Campaign Proposal

Overview

This campaign frames Satori as more than a producer or performer — a multidimensional artist who unites global musical traditions, visual aesthetics, and improvisational live performance.

Goals

Sustained release campaign, beginning with monthly singles
Cohesive narrative unifying singles, album, tour, and visuals
Emphasis on multidimensionality and Satori's live act
Unified messaging across press, DSPs, and radio

Campaign Structure

Release format: ~5–6 singles (1 every 6–8 weeks) starting May
Each release treated as its own campaign moment while reinforcing the larger narrative
Campaign anchored in Satori's identity as a live artist, not a DJ
Messaging centered on visual world-building, mysticism, and cultural fusion

Services

Press Strategy

Prioritize media reflecting artistic identity. Longform profiles, Q&As, tour previews, style and design features.

Targets

GQ, Document Journal, Highsnobiety, Pitchfork, NPR

DSP Strategy

Editorial playlist placements and cover features. Contextual narrative pitching. Third-party campaign for algorithmic performance.

Approach

Spotify Editorial, Apple Music, Amazon, Beatport, Deezer

Radio Strategy

Guest mixes ahead of tour dates. Interviews, live sessions, and strategic premieres.

Targets

BBC Radio, KCRW, Radio Nova, Worldwide FM, NTS

Timeline

April

Asset requests, strategy alignment, target list building, first single pitching

May – Nov

Single release campaigns every 6–8 weeks, editorial storytelling builds toward album

Nov – Jan

Album release and tour kickoff, marquee city press push

Jan+

Continued tour press, deeper long-lead storytelling

Pricing

Monthly Retainer

$2,500

Term

10 months (April 2025 – January 2026)

Invoicing

Monthly on the 1st

Grace Period

5 days, 5% late fee

Paid Media

Scoped and approved in advance, invoiced separately

Collaboration Needs

Current album for internal listening
Album backstory and creative inspiration
Visual themes, collaborators, and creative direction
A short creative strategy session

Thanks again for the opportunity to shape this rollout — very excited about what we can build together.