SIDEPIECE — Wild [Experts Only]

The Brief

SIDEPIECE — the duo comprising Party Favor and Nitti Gritti — released "Wild [Experts Only]," a tech house track targeting mainstream dance/electronic audiences. The goal: maximize playlist placement velocity across streaming platforms, with emphasis on Spotify editorial and tastemaker playlists.

Tech House EDM Crossover DSP Playlist Pitching

Strategy

BiV's campaign targeted a two-tier strategy: first, securing high-profile editorial and brand-affiliated playlists to establish credibility signals, then leveraging those placements to pitch mid-tier curators with social proof. The campaign prioritized quality over quantity — focusing on playlists with engaged audiences in the tech house and dance music ecosystem.

Genre positioning was deliberate. "Wild [Experts Only]" sits at the intersection of tech house and broader EDM — a crossover lane that opened doors to both niche tastemaker playlists and high-reach generalist dance playlists. BiV exploited this dual positioning to maximize surface area without diluting algorithmic signal.

Key Highlights

Tomorrowland Official One World Radio Playlist — secured via direct relationship with Austin Kramer. 53K followers on Spotify, mirrored on Deezer. One of the most prestigious editorial placements in dance music.

Spinnin' Records — New Dance Music Friday — 31K followers. Placement on one of the largest label-curated dance playlists signals industry credibility at the highest level.

Brownies & Lemonade — Fresh Batch Friday — Cross-platform win: placed on both Spotify (22K followers) and Apple Music. B&L's tastemaker status amplifies algorithmic discovery on both platforms simultaneously.

Dancing Astronaut — ZENITH — Another cross-platform placement on both Spotify (17K followers) and Apple Music. Dancing Astronaut's editorial authority drives engaged listening.

DJ Mag Germany — Hot Sauce — 9K followers. International media brand placement extending reach into the European market.

Platform Distribution

Spotify 64 (82%)

Apple Music 8 (10%)

Deezer 1 (1%)

YouTube 1 (1%)

Web 1 (1%)

Pending 3 (4%)

Top 10 Placements

#	Playlist	Curator	Followers
1	Tech House 2026	Future House Music	562,208
2	Boiler Room \| Tech House 2025	Elite Collectiv	123,044
3	House \| Remixes 2026	Emil Gustafsson	112,025
4	EDM HITS 2025	TheonlyMajed	78,369
5	EDM Bangers 2026	Tracks To The Max	64,870
6	Tomorrowland Official OWR Playlist	Austin Kramer	53,142
7	GREESHA MIXTAPE 2026	Greeshamusic	47,616
8	Beatport Top 100	Kasper Langendoen	42,691
9	Treino \| Academia \| Corrida	NeverSleepSongs	32,764
10	New Dance Music Friday	Spinnin' Records	31,655

Takeaways

Cross-platform amplification. Securing matching placements on Spotify and Apple Music — Brownies & Lemonade Fresh Batch Friday, Dancing Astronaut ZENITH — doubled reach and created parallel algorithmic signals across both ecosystems.
Curator relationship depth. The Tomorrowland Official One World Radio Playlist placement via direct relationship with Austin Kramer demonstrates the compounding value of cultivated industry connections. Relationships like this can't be cold-pitched.
Genre precision. Targeting tech house + crossover EDM playlists created a coherent algorithmic signal. Spotify's recommendation engine rewards genre consistency — and this campaign delivered it without narrowing the audience.
Network velocity. 78 placements demonstrates the scale and responsiveness of BiV's curator network in the dance/electronic space. Volume at this level compounds: each placement feeds algorithmic discovery, which feeds organic adds.